Have you heard of a Customer/User Journey Map, a Service Blueprint or a Mental Model Diagram? If you recognise one of these terms, then you already know what Experience Maps are 🙂 And they all are incredibly valuable – not only to bring different data-points in one place and hence find the connections, but also to help the business uncover hidden potentials, as well as prioritise existing initiatives in a meaningful way.
In this workshop, Martina will guide you through the process of creating an Experience Map: we will start with gathering User data to a specific context; then we’ll learn how to manage the different types of data and unite them in a holistic big picture; and last but not least – we will look at the applications of Experience Maps in different contexts through some of Martina’s actual work projects.
Martina Mitz
UX Psychologist, Strategist and Designer
Martina is a UX/Service Designer and a certified Psychologist = UX Psychologist, working since 2001 on re-designing certain parts of the web. She has been able to influence the eco-systems in big companies like Volkswagen, T-Online, eBay, PayPal, Emirates Airlines, Cortal Consors (BNP Paribas), StepStone, The Co-Operative Bank and many others.
She has also supported some chosen start-ups in Germany and the UK, primarily by driving their research and strategy phases and establishing a user-centered design approach, as well as the supporting structures.
Място на провеждане
ж.к. София Парк, ул. Олимпийска 6
SiteGround
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Как да стигнете
- Метро, станиця "Бизнес парк". Предлагаме безплатен транспорт в двете посоки: от метростанция "Бизнес парк" до офиса на SiteGround и обратно.
- Кола. Около 20 минути от центъра на София. 15 паркоместа са осигурени в района на сградата.
Местата са ограничени до 35 участника!