Have you heard of a Customer/User Journey Map, a Service Blueprint or a Mental Model Diagram? If you recognise one of these terms, then you already know what Experience Maps are 🙂 And they all are incredibly valuable – not only to bring different data-points in one place and hence find the connections, but also to help the business uncover hidden potentials, as well as prioritise existing initiatives in a meaningful way.

In this workshop, Martina will guide you through the process of creating an Experience Map: we will start with gathering User data to a specific context; then we’ll learn how to manage the different types of data and unite them in a holistic big picture; and last but not least – we will look at the applications of Experience Maps in different contexts through some of Martina’s actual work projects.

 

The challenges

23 October, 9:00 – 18:00
In this workshop, Martina will guide you through the process of creating an Experience Map: we will start with gathering User data to a specific context; then we’ll learn how to manage the different types of data and unite them in a holistic big picture; and last but not least – we will look at the applications of Experience Maps in different contexts through some of Martina’s actual work projects.

 

The host

SiteGround is a Bulgarian tech product company that powers millions of successful online businesses around the world. From world-class web hosting to SaaS platforms for site building, e-commerce, and email marketing, the company develops all its products in-house. At the heart of its 21-year success is the company’s nurturing culture of performance and innovation, recognized by the most prestigious business, employer, and social responsibility awards in Bulgaria and beyond.

Believing in making powerful technology simple to use for everyone, and non-stop working to find new, innovative ways to make that possible by empowering its own team members to push the known limits in our field and harness the power of AI to eventually pioneer some of the most technologically advanced solutions in the industry.

Please visit SiteGround.com/careers and follow SiteGround on social media for the latest open roles on its team.

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Journeys, Diagrams, Experience Maps – From Different Data to One Big Picture

Martina Mitz

UX Psychologist, Strategist and Designer
Martina is a UX/Service Designer and a certified Psychologist = UX Psychologist, working since 2001 on re-designing certain parts of the web. She has been able to influence the eco-systems in big companies like Volkswagen, T-Online, eBay, PayPal, Emirates Airlines, Cortal Consors (BNP Paribas), StepStone, The Co-Operative Bank and many others.

She has also supported some chosen start-ups in Germany and the UK, primarily by driving their research and strategy phases and establishing a user-centered design approach, as well as the supporting structures.

Място на провеждане

ж.к. София Парк, ул. Олимпийска 6

SiteGround

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  Как да стигнете

  • Метро, станиця "Бизнес парк". Предлагаме безплатен транспорт в двете посоки: от метростанция "Бизнес парк" до офиса на SiteGround и обратно.
  • Кола. Около 20 минути от центъра на София. 15 паркоместа са осигурени в района на сградата.
 

Journeys, Diagrams, Experience Maps – From Different Data to One Big Picture

Местата са ограничени до 35 участника!

600,00 BGN / 306,78 €