• Why writing for the web is different (basic observations and hard facts)
• Navigation (labels, not graphics)
• Shared-reference building (getting folks on the same mental page)
• Descriptions (core content)
• Contextual navigation (locally relevant links)
• Convenience text (alt texts, pop-ups, FAQs, and instructions)
• Information architecture (from a content-provider point-of-view)
• Metadata (machine-readable keywords, titles, and descriptions)

Eric won’t teach you how to un-mix your metaphors (if you’re a lousy writer, this is not the workshop for you). But if you’re already a decent wordsmith, here’s how you can take your talent to the web. And Eric will also kill off a bunch of myths about what works and what doesn’t, and give you the tools needed to enjoy online success.

Please note:
There will be a number of written exercises throughout the day in English.

UN Geneva, Switzerland Tourism, International Labour Organization, UX London, UX Lisbon, UX Russia, Medicotest, FL Smidth, Virogates, Dansk Transport og Logistik, Copenhagen Zoo, Danmarks Reklamskole, Bankdata, Arbejdsmarkedsstyrelsen, AMBU, Transenna, Oticon, GN Otometrics, Rockwool, and many others…

9:30 – Why people read. How people read. Shared references.
10:30 – Coffee break
10:45 – Information architecture. User experience.
11:30 – Short break
11:40 – General writing guidelines
12:30 – Lunch
13:30 – Specific techniques
14:30 – Short break
14:45 – Continuation of specific techniques
15:30 – Short break
15:45 – Meta data, Repurposing print material, Landing pages
16:30 – Q&A
17:30 – Finish

Designers and UX professionals who want to take their skills beyond the screen to create truly valuable cross-platform experiences.