Dean Schuster

Founder and partner of Truematter, a user experience strategy firm, Dean has created user-centered digital products for 25 years. He oversees truematter’s UX practice, leading strategic engagements for regional organizations as well as the Fortune 100.

Dean specializes in defining, designing, and building complex, data-intensive, digital products. His expertise includes UX strategy & Design, user research, prototyping, user testing, and building UX-focused teams. He regularly speaks, writes, and teaches on these subjects.
Dean is also an avid ultra marathoner, reader, and adventure traveler.