Good user experience is a key factor for the long-term market success of products. But how do we find out that the UX of our products is good enough? If we cannot measure UX, we have to rely on opinions of managers, product owners, developers or designers; we all know how reliable such opinions are. Thus, it is crucial that we find methods to objectively measure the UX quality of products.
Martin will explain how carefully constructed standard UX questionnaires can be used to gather such measurements. He will show some examples of commonly used UX questionnaires. In addition, he will describe typical methods for collecting data with surveys and discuss their pros and cons.
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