How companies around the world are dealing with time estimates in 2022

Have you ever underestimated your time efforts, or overdelivered running projects and delivery times late? Perhaps it’s the client who requires too many changes, or perhaps it’s the way the company is operating that doesn’t account for unpredictable changes that are likely to happen with every creative project?

In this 1.5h-long session, we’ll explore how companies around the world are dealing with time estimates in 2022, exploring the entire workflow from start to finish, project estimates, scope of work, deadlines, how to deal with clients and sales, capacity planning and magical story points.

Target audience

This workout is for web agencies and freelancers – interface designers, UX designers, developers, project managers, marketers.

Designing Better Estimates

Vitaly Friedman

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing.

After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers.
His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.
Vitaly is the author, co-author and editor of all Smashing books (, and a curator of all Smashing Conferences (

He currently works as creative lead of Smashing Magazine ( and front-end/UX consultant in Europe and abroad, working with European Parliament,
Haufe-Lexware, Axel-Springer and a few other companies.

9 август 2022, 10:00 - 11:30 (вторник)