Service design combines key elements from user-experience design, interaction design, and quality management to create long-term value.

In this full-day workshop, you’ll discover the basic elements of each of these disciplines and how they work together to raise customer satisfaction, increase conversions, and enhance key events along the customer journey.

What You'll Learn?

  • How service design relates to user experience
  • How you can create value even with a small budget
  • How you can move projects from subjective guesswork to measurable success
  • How you can inspire teams and service providers
  • How you can get the most out of service-design tools including:
    • User-centered-design basics (UCD)
    • Touchpoint analyses
    • Customer journey maps
    • Use cases
    • User scenarios
    • Storyboards
    • Personas
    • Proof of concept / performance metrics

And finally, we will bring these together to create a service-design blueprint that helps you create a shared frame of reference for your team, provides overview, and helps pinpoint problems waiting for an innovative service solution!

This is a true workshop and our day together will be marked by several hands-on exercises. Not only are these fun, but they help you internalize the key features of service design so you can provide greater value for your employer or clients from the very next day.


9:30 – Introduction to user-experience and service design
10:00 – Fleshing out the service-design blueprint
10:30 – Coffee break
11:00 – Creating a touchpoint analysis
11:45 – On-stage and backstage actors and support systems
12:30 – Lunch
13:30 – Scenarios, use cases, storyboards
15:30 – Coffee break
16:00 – Service evidence – demonstrating measurable value
16:30 – Putting theory into practice
17:30 – Finish

Who This Workshop is For?

Designers and UX professionals who want to take their skills beyond the screen to create truly valuable cross-platform experiences.

An introduction to service design

Eric Reiss

Sorry, this entry is only available in Английски (Сащ). You can translate the page with Google Translate. [prisna-google-website-translator]

Eric Reiss has held a wide range of eclectic jobs: piano player (in a house of ill-repute), senior copywriter (in an ad-house of ill-repute), player-piano repairman, adventure-game creator, and stage director. His experiences have served him admirably as a designer, content strategist, information architect, and usability “expert“ – although he can’t explain exactly how.

In more mundane lives, Eric has been a two-term president of the Information Architecture Institute and Professor of Usability and Design at IE Business School in Madrid, Spain. Today, Eric is CEO of the FatDUX Group in Copenhagen, Denmark, a leading UX company with offices and associates in over a dozen cities worldwide. He also has several books to his credit, including the best-selling “Usable Usability“, which is now available in five languages. You’ll find him on Twitter at @elreiss.

Място на провеждане

СОХО, ул. Искър №4, София

Travelers' Map is loading...
If you see this after your page is loaded completely, leafletJS files are missing.
An introduction to service design
An introduction to service design
An introduction to service design
22 октомври 2017, 09:30 - 17:30 (неделя)
СОХО, ул. Искър №4, София