Do you want to find a way through innovation and empathy for users?
Design Thinking is the way that is used by the most innovative companies nowadays.
Whatever your occupation is, design thinking is your team’s wonderful tool to be more creative. Design Thinking stresses the importance of cultivating empathy for end users, interpreting and framing problems they experience, creative solution generation, and continuous prototyping and testing.
On this workshop, you will develop an understanding about the philosophy of Design Thinking. You will learn each 5 steps of Design Thinking while practicing a given challenge during the workshop. You will have an experience about the process as well as methods and several tools to analyse user needs, generating ideas and prototyping. You will also get the chance to apply these methods as teams by solving a challenge.
This Design Thinking workshop provides you to explore how human-centered design can help to develop innovative solutions for the complex challenges you face.
Merve Postalcioglu is a Sofia-based Independent UX Consultant and Design Thinking Trainer from Istanbul, Turkey. She studied Industrial Product Design and she changed her direction to UX Design during her master degree. She is interested in both digital and physical experiences because of her design background.
She has been designing user-centered experiences in a variety of work environments, teams and fields such as finance, chatbot, social responsibility and social networking subjects. She is extremely knowledgeable about user research and usability tests. Her UX philosophy is oriented around a deep empathy for users. Nowadays she is working as a freelance designer at Toptal.
She is a board member of UXPA Turkey that she organised several UX events for. She joined the Design Transformation Team at BBVA while she is working Garanti Bank – BBVA. After she participated to a workshop in Madrid as a coach, she started to train Garanti Bank – BBVA employees in Turkey and Romania on Design Thinking.
She was involved in Bulgaria Web Summit with a Design Thinking workshop in 2018. Her current focus is to spread design thinking knowledge to the companies and start-ups to provide empathy for users and continuous innovation.
If you are curious on learning more about Merve, you can visit her website and find her on Toptal, Twitter and Linkedin.
Място на провеждане
SOHO, 4 Iskar Str., Sofia
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