This is why the Nobel Prize for literature doesn’t go to the designer of the dust jacket. It’s also why content remains the single most important element in most on-line UX projects.
Eric won’t teach you how to un-mix your metaphors (if you’re a lousy writer, this is not the workshop for you). But if you’re already a decent wordsmith, here’s how you can take your talent to the web. And Eric will also kill off a bunch of myths about what works and what doesn’t, and give you the tools needed to enjoy online success.
Please note:
There will be a number of written exercises throughout the day in English.
UN Geneva, Switzerland Tourism, International Labour Organization, UX London, UX Lisbon, UX Russia, Medicotest, FL Smidth, Virogates, Dansk Transport og Logistik, Copenhagen Zoo, Danmarks Reklamskole, Bankdata, Arbejdsmarkedsstyrelsen, AMBU, Transenna, Oticon, GN Otometrics, Rockwool, and many others…
9:30 – Why people read. How people read. Shared references.
10:30 – Coffee break
10:45 – Information architecture. User experience.
11:30 – Short break
11:40 – General writing guidelines
12:30 – Lunch
13:30 – Specific techniques
14:30 – Short break
14:45 – Continuation of specific techniques
15:30 – Short break
15:45 – Meta data, Repurposing print material, Landing pages
16:30 – Q&A
17:30 – Finish
Designers and UX professionals who want to take their skills beyond the screen to create truly valuable cross-platform experiences.
Eric Reiss has held a wide range of eclectic jobs: piano player (in a house of ill-repute), senior copywriter (in an ad-house of ill-repute), player-piano repairman, adventure-game creator, and stage director. His experiences have served him admirably as a designer, content strategist, information architect, and usability “expert“ – although he can’t explain exactly how.
In more mundane lives, Eric has been a two-term president of the Information Architecture Institute and Professor of Usability and Design at IE Business School in Madrid, Spain. Today, Eric is CEO of the FatDUX Group in Copenhagen, Denmark, a leading UX company with offices and associates in over a dozen cities worldwide. He also has several books to his credit, including the best-selling “Usable Usability“, which is now available in five languages. You’ll find him on Twitter at @elreiss.